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Down Market helps B2B startups standardize their approach to content creation by providing a custom framework and actionable plan to help scale the creation of marketing and sales enablement content.
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Different industries served
Part-time consultants
We specialize in helping startups market highly-technical products
Networking
Cybersecurity
Observability
IoT
Cloud / AI
APIs
Automation
Help Desk
Stop throwing stuff at the wall and hoping it sticks.
About us
Down Market allows cash-strapped startups to tap into the best talent in the industry to help reach milestones and accelerate product adoption.
Our consultants are full-time employees at top tech companies, who earn extra money by providing their skills to startups in need of deep domain experience for specific marketing tasks and projects.
You are competing in a crowded market without a formal process to guide how you create content
The problem
You sell a highly technical product to customers that do not like being marketed to
You do not have a formal process for how you create content consistently for your audience
Your messaging and content strategy becomes more difficult to manage as you grow.
We provide a unified messaging framework and an actionable plan to apply it consistently across your customer's journey.
Our solution
We co-create a clear and differentiated messaging framework that serves as the single source of truth for how stakeholders communicate your product to the market.
We train you on how to apply this framework consistently across marketing and enablement content to ensure you keep a unified message across channels as you scale.
We then develop a customized strategy to grow your programs. Including guides on what types of content to create, how to build them, and when to use them throughout the customer journey.
01.
02.
03.
90 Minute Discovery Call
One-Two Weeks of Work
90 Minute Strategy Session
Enter your information and a description of what you need help with. From here, we will provide a quote and begin the matching process.
After you have been matched with your consultant, we will outline the scope of work and kick the project off. Project timelines are dependent on the scope of work and resources required.
Once we better understand your project, we will match you with an expert with experience in the same field with skills aligned with your goals.
A simple yet effective process
Process
Case Study
Learn how Down Market helped a pre-seed startup get ready for launch by providing product and content marketing guidance.
"Down Market helped us revamp our product positioning and get these changes reflected throughout our content. Our consultant worked hands-on with the team to make sure we understood when, where, and why to position each piece of content we had created for our user's journey."
Pricing
$3500
Content and Messaging Accelerator
One Time Payment
Two 90-minute consulting sessions
Messaging and Positioning Framework (MPF)
Custom Content Strategy Plan hosted in Coda
Custom Enablement Framework hosted in Coda
Company-Specific Best Practices Guide
Free support via personal Slack channel
Compared to alternatives, Down Market provides a cost-effective way to scale your startup.
$110K
3 Months
$5,000
Average tech salary for full-time employee
Average amount of time to train new employee
Average monthly cost of marketing agency
Talk to a member of our team today
If you are looking for a way to scale your marketing programs, talk to an expert today and learn how Down Market can help you reach your goals.
Contact us
Fill out the form below and a member of our team will be in touch with you shortly!
Hire top tech marketers, for a fraction of the cost.
Down Market sources marketing talent from the top companies in the world to provide B2B SaaS startups with training, consulting, and project-based assistance.
100+
20+
Part-time consultants
Different industries
Contract industry experts from leading tech companies
Empowering startups to move faster, for less.
About us
Down Market allows cash-strapped startups to tap into the best talent in the industry to help reach milestones and accelerate product adoption.
Our consultants are full-time employees at top tech companies, who earn extra money by providing their skills to startups in need of deep domain experience for specific marketing tasks and projects.
This is how Down Market can help you
The problem
The solution
We offer affordable ad-hoc help on key marketing projects
We match you with an expert to help you reach your adoption goals
We take the lessons learned from market leaders and apply them to your business
Your business has a limited budget to spend on marketing programs
Your marketing team is lacking the expertise needed to scale
Your product is lacking visibility, demand, or proper positioning.
What we do to serve you best
Down Market sources talent from multiple roles across dozens of companies. To serve you best, we match your business with an expert from a field closely aligned to yours.
Product Marketing
Content Marketing
Digital Marketing
Marketing Technology
Paid Media
Organic Marketing
Product positioning, messaging, competitive intelligence, sales enablement, launches, and more.
Integrated marketing, marketing strategy, social/paid media, email, and more.
Content strategy, copywriting, blogging, thought-leadership, graphic design, and more.
Search engine optimization, social media, customer advocacy, and brand campaigns.
Paid social, paid search, programmatic, sponsorships, and influencer marketing.
Marketing analytics, customer relationship management, marketing operations, and automation.
01.
Fill out a form
Enter your information and a description of what you need help with. From here, we will provide a quote and begin the matching process.
A simple yet effective process
Process
02.
Get matched
Once we better understand your project, we will match you with an expert with experience in the same field with skills aligned with your goals.
03.
Kickoff project
After you have been matched with your consultant, we will outline the scope of work and kick the project off. Project timelines are dependent on the scope of work and resources required.
Case Study
Learn how Down Market helped a pre-seed startup get ready for launch by providing product and content marketing guidance.
"Down Market helped us revamp our product positioning and get these changes reflected throughout our content. Our consultant worked hands-on with the team to make sure we understood when, where, and why to position each piece of content we had created for our user's journey."
Down Market provides a cost-effective way to scale your startup.
$110K
3 Months
$5,000
Average tech salary for full-time employee
Average amount of time to train new employee
Average monthly cost of marketing agency
Talk to a member of our team today
If you are looking for a way to scale your marketing programs, talk to an expert today and learn how Down Market can help you reach your goals.
Contact us
Fill out the form below and a member of our team will be in touch with you shortly!