01. What is Down Market?

Down Market is a professional services firm that helps startups solve one of their biggest problems; getting seen in a crowded and complex market. To do this, we take highly specialized marketing experts from across the tech industry and match them to startups to provide consulting or project-based assistance for various needs.

General Questions

02. How does Down Market work?

We source talent from leading tech companies for a range of marketing functions. When a startup reaches out to us, we help identify their problem and match them with the most qualified candidate for the job. For example, if a cybersecurity startup is looking to better define their product positioning and ICP, we would match them with a Product Marketing Manager from a leading networking or security company to help them achieve this.

03. How do you match experts to startups?

We retain talent from all areas of the marketing function. Our consultants are categorized by their specialty, industry, and experience. During the matching process, we find the candidate we believe is most closely aligned with the needs of the particular customer.

04. Who can benefit from Down Market?

We work closely with founders and marketing teams of B2B SaaS startups. Our clients include networking, security, FinTech, automation, and artificial intelligence companies ranging from pre-seed to exit-stage startups.

Services and Offerings

05. What specific services do you offer?

Down Market offers two main categories of services. These categories are consulting and project-based assistance.

Consulting: A senior member of our team uses their industry and domain knowledge to advise or coach a founder / CMO on best practices for achieving a particular goal or completing a project. This is largely strategy-focused.

Project-Based: A specialist from our team uses their skills and experience to help a founder/marketing team complete a project or reach a goal. This is largely operations-focused.

06. Can I hire a marketing professional for a short-term project?

Yes, we offer specialists that can help you complete short-term projects. This could include rewriting the copy on your homepage, setting up and implementing your first paid media campaign, or automating an email marketing sequence.

This could also be something as large as building collateral for a product launch or establishing an advocacy program for your early adopters and champions.

07. What areas of marketing do you cover?

Down Market offers support for a range of marketing duties, including but not limited to:

• Digital marketing, SEO, paid search, paid social, programmatic, influencer, and sponsorship marketing

• Customer marketing, field marketing, advocacy programs, event marketing, and partner marketing

• Product marketing, marketing strategy, sales enablement, competitive intelligence, and demand generation

• Marketing technology, CRM implementation, marketing analytics, marketing operations, and automation.

• Content marketing, e-mail marketing, social media, blogging, copywriting, graphic design, and branding.

• Relationship marketing, third-party reviews, analyst and public relations, and UGC marketing programs.

Quality and Results

08. How do you ensure the quality of your marketing consultants?

Down Market is selective with who we onboard to our team of marketing consultants. We value quantitative impact, time spent in roles, certifications, higher education, and experience working for market leaders.

We hire consultants on a contract basis and continually review the quality of talent we retain for each vertical of marketing. At the core of our operations is customer satisfaction; if a consultant has received repeated instances of negative feedback from a client, their contract is not renewed.

09. What results can I expect from working with Down Market?

Results vary based on the scope of work and your goals. However, we aim to deliver measurable improvements in your marketing efforts, such as increased lead generation, better campaign performance, and overall growth.

Pricing and Contracts

10. How much do your services cost?

Prices vary based on the scope of services and level of expertise required. The average customer in 2024 spends about $2,500 with Down Market. This includes consulting services, pre-defined deliverables, and follow-up support for short-term projects.

11. When is payment required?

Most projects require 50% of payment upfront and 50% upon the completion of your project.

Talk to a member of our team today

If you are looking for a way to scale your marketing programs, talk to an expert today and learn how Down Market can help you reach your goals.

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